If the MasterCard in your wallet carries a picture of your university's ivy covered walls, you are a member of an affinity program. If your political party, church, or trade association regularly ...

WASHINGTON--(BUSINESS WIRE)--Advancea, LLC announced today the acquisition of Silicon Valley-based Group Purchasing Solutions (GPS). Together, the two companies will offer increased value to members ...

American Trucking Associations has debuted the ATA Affinity Program, its latest initiative to provide value to the trucking industry and its members and announced that UrbanVolt would be its first ...

Bank of America plans to launch a major affinity banking program in 2007, and is kicking things off with a new pilot program featuring NFL team-branded checking products. The football connection is a ...