Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Although accounting information systems offer vast value to accountants and their clients, they often lack the data analytical capabilities desired for creating additional value. QuickBooks, for ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

As part of a continued partnership with Apple, IBM on Tuesday announced an extension of the MobileFirst for iOS program that integrates Watson cognitive computing technology to bring natural language ...