This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

CEO and co-founder of SightCall, the fastest-growing AR-powered visual assistance company in the world with customers on all continents. Utilities are any item or service essential to the operation of ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more This article was contributed by Louis ...

SANTA CLARA, Calif. -- Reality isn't what is used to be. With increasingly powerful technologies, the human universe is being reimagined way beyond Google Glass' photo-tapping and info cards floating ...

Apple has been granted a patent (number 11521359) for an “extended reality recorder” that hints that the rumored “Reality Pro” will be able to record extended reality scenes. In the patent, Apple ...

Augmented reality (AR) is enhancing customer service in various ways. This includes bolstering personalization for customers, assisting technology companies in guiding non-technicians through product ...

“It is an exciting time to be an IP lawyer, or any other type of lawyer that works in these areas. These technologies will likely touch every aspect of our lives and generate what may seem like an ...