Is the scientific method really the best approach to learning about the world? A new paper in Collective Intelligence applies the scientific method to itself, finding that some common strategies that ...

Many scientists-turned-CEOs paradoxically abandon scientific principles when it comes to commercializing their innovations. But applying the scientific method to business decisions can help life ...

We usually think of journalists as bringing us news about politics and world events. Analyzing a presidential election or an ongoing scandal helps inform us and holds powerful figures accountable on ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

Dr. Shech is a professor of philosophy who specializes in the philosophy of science. As popular mistrust of expert opinion grows, we increasingly encounter the following skeptical argument about ...

If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...