However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.