Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

With nearly two decades of retail and project management experience, Brett Day can simplify traditional and Agile project management philosophies and methodologies and explain the features of project ...

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your small business based on our in ...

Agents use facial recognition, social media monitoring and other tech tools not only to identify undocumented immigrants but also to track protesters, current and former officials said. By Sheera ...

If making a budget is daunting, there are apps that can do the grunt work for you. A good budgeting app can save you time and energy while helping you to spend smarter and save more. CNBC Select ...

Your why may not be what you think it is. by Jonathan Knowles, Tom Hunsaker, Hannah Grove and Alison James Today’s business leaders are under pressure to come up with a corporate purpose, much as they ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...